When briefing the project DBA mentioned that the most important part was the logo. Though there were other deliverables the logo and brand ethos was the most important.
Laura, issy, lizzy and I wanted to create a logo that made use of negative space. We looked at a lot of different examples to get inspiration.
After looking at these logos we then decided to get all of our ideas down on an A3 sheet of paper.
These ideas were presented at the first crit, which laura and I were unable to attend due to a clash with a PPP event.
Issy and Lizzy came up with a new concept to use negative space and an arrow, DBA loved this and said it was the most effective of all the other groups.
Trying to use the marque to make a pattern
Selecting colours
Each city
Leave your comment