The brief that Ben has set is to come up with our own methodology within our own creative practice.
Your task is to develop your own research methodology and find a way to communicate that. It could take the form of a meta-project, or it could be more pragmatic and grounded in reality.
The important thing to develop in this project is a clear and defined way of looking at the world, filtering it and editing what you find to fit your interests and working practice.
Most successful designers have finely honed methodologies and this is your chance to really explore your own.
IMPORTANT: This project is not about producing pretty things, We don't care what it looks like, only how well considered and useful it is.
We were split into groups where we had to come up with a collective answer to this brief whilst also developing our own unique response.
As a start our group decided to go through the usual methods of research that we each use when carrying out a brief. As we have been taught how to research since first year it was not surprising that our answers were all very similar.
- Get the brief
- Underline the keywords
- Identify the target audience
- Secondary research
- Primary research
- Refining
- Thumbnails
- Photography
- Mind Maps
These are methods that we all used. When feeding this back to Ben he said that it was great but that we all need to come up with our own unique ways of thinking about research and the brief development.
I found this day very challenging as it was hard to think of a method that was not structured and was completely different from any of the methods I had been taught. I think that the brief was very interesting but I myself do not feel like I could possibly nail down any kind of methodology as I do not know myself 100%. I think the best way for me to get something out of this brief is to try out alot of different methods and find the one that works best for me.
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