- Represent the diversity within college
- Be memorable within Leeds
- Represent what the EOYS is about
- Be punchy and simple
- Be different to other EOYS ideas
- Not follow trends and be unique
We came up with this checklist and set out to think of a name which we could match a concept to. Before starting this step we both have a similar idea about the concept behind our EOYS proposal will be. We both want the EOYS to have some aspect of interactivity within it as I am interested in User Experience within website and Laura's interests lie within interactive print design.
Name brainstorm:
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Laura and I want to ensure that the name we choose will stand out from other EOYS's and will present us with exciting avenues to work with. The names we have experimented with suggest the premise of the EOYS and also the range of diverse work that will be displayed within in it.
The top 3 names we have come up with are:
- Reflect or Reflection
- Creative Factory
- Building blocks
Reflect or Reflection represents the journey that visitors will go on when they attend the event as well as explaining what the EOYS is to the students at LCA.
Creative Factory presents a lot of interesting ideas to work with on an interactive scale though it might be too cliche and expected.
Building Blocks represents the journey each student has been through during their course and also the next steps they will need to take to continue in their chosen creative field.
After a lot of deliberation Laura and I have come to the conclusion that Reflection is the best name for our concept proposal. We believe that it highlights the key purpose of the show for the students and this is the main reason for having the EOYS. Though we know that another purpose is to present some physical work to visiting professionals with the hope of employment we think it should be more about the students journey.
With the name now secured we can think about the logo.
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