Today we were given the End of Year Show Briefing by Andrew Craske and Lee from Peter and Paul. The brief from LCA was very hard to understand as it did not give concise and succinct instructions. Lee identified this and had prepared a Peter and Paul version of the brief.
LCA Brief:
Peter and Paul Brief:
I know that I want to complete this brief as almost every brief completed by students at LCA is done by the same people and the aesthetic is becoming boring and too trendy. I am also interested in briefs that offer an opportunity to think of large scale ideas that reach a wider audience.
I have chosen to work with Laura on this brief as we are both of a similar creative mind and work well together. We both also feel that it is unfair that certain individuals are given LCA briefs every time they are set, which has a negative affect on us as a degree and also the college as their diversity is not being represented by different design aesthetics but instead represents the cliche and now 'accepted' trend that is graphic design.
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