I firstly drew out a mind map to determine who uses a train and what they use it for.
I then looked at one train company in particular - Northern Rail. I use Northern on a regular basis to travel to and from home. I find the experience incredibly uncomfortable and the environment unfriendly. I drew out a mind map to showcase the worst aspects of Northern.
After this process I came up with a few ideas.
I decided that the best way to approach this brief was to look at the most popular use of train - commuting. My dad commutes regularly for business purposes so I asked him what he thought could be improved about trains he said that it would be nice to have a railcard to save money on travel as it is getting very expensive. From this I looked into the available railcards and found that there was nothing suitable for business use.
I then decided to design and make a railcard for business use based on other cards that are commonly used.
I also looked at what a business man or woman would want out of a railcard.
Final concept:
My final concept is to create a railcard for business use which allows people to cut out more traditional methods of communication and also gain rewards, discounts and freebies for travelling. I also propose to design a website which links directly to the card and shows the number of points collected and also suggestions of where to eat during a transfer period. The idea behind this is to make the experience more like an airport experience.
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